The purpose of structured snippets is to allure users to take interest in your business by highlighting some aspects of your services or products in your advertisements. Ensure that you add a minimum of four callouts to your ad extensions to make them more likely to appear with your ad. When the callout extension pops up, it allows potential customers to see a much larger and more detailed ad with information regarding your services or products. Google Ads Callout ExtensionsĪ callout extension allows you to add more text to your advertisement. When a person clicks on this link, they are redirected to their specific area of interest or the product they want to buy. The purpose of site link extensions is to direct your audience to some of your website pages, such as your store hours or a particular product. However, some extensions are recommended for almost every business. As earlier mentioned, there are many types of extensions. Google ad extensions help your ad to become bigger and more visible, encouraging potential customers to take direct action on your ads. Google Ads charges a maximum of two clicks per impression for every ad and its extension. The clicks on your ads and extensions are charged at normal rates. You do not incur an extra cost to add extensions to your campaign. The number of extensions you have enabled Google shows your most useful and highest performing combination of eligible formats and extensions.Your ad’s position on the Google search results page Since there is a limited amount of space available on Google search results for ad extensions, ads at a higher position get priority to show their extensions.When the position or rank of your ad is high enough for the extension to show Google requires that you meet the threshold of a minimum ad rank in order to show your extensions.When the extension or set of extensions is predicted to improve the performance of your ad.There are various situations when an extension may show with your ad. When Do Google Ads Extensions Show?Įxtensions don’t necessarily show with your ad all the time after successfully adding them. #Google ads structured snippets manualSince no set up is required for the automated extensions, they do not show up among your options while setting up the manual extensions. However, Google Ads may automatically add some extensions to your ad if they predict that they can improve its performance. Most of the extensions are manual, and they require to be set up. Extensions not only help to increase the total number of clicks on your ad, they also give potential customers additional and interactive ways to reach you, such as a phone number to make calls or maps for directions to your physical location. As a result, you get more value from your ad. It is therefore advisable to use several of the available extensions relevant to your business’s goals.Įxtensions help add more content to your advertisement, giving it greater prominence and visibility on the search results page. Google Ads customises the type of extension that they show in response to every search on Google to maximise your advertisement’s performance.
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